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  • Brian Blum

    Business and Technology journalist

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EPISODE 35: Brian Blum on TOTALED, the rise and fall of a billion-dollar start-up in Israel.

Before Tesla became the phenomenon it is today, Israel’s Better Place and its founder Shai... Show more

Before Tesla became the phenomenon it is today, Israel’s Better Place and its founder Shai Agassi were ready to take on Big Auto and Big Oil by building the world’s first affordable, all-electric car. But less than five years after it launched, the company was bankrupt and out of business. Business and Technology journalist Brian Blum joins israel360 to talk about his book TOTALED which follows the riveting rise and fall of Better Place, the billion dollar company that wanted to change the world, but couldn’t make it across the finish line. Enjoy this conversation? Check out Brian's Book! www.brianblum.com/about-totaled/ Show less

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Brian blum headshot 2

Brian Blum

Brian writes regularly about people, business and technology for The Jerusalem Post, Haaretz, Israel21c, The Jerusalem Report, Hadassah and the AIM Group, as well as for a number of universities, publicly traded companies and non-profit organizations. His personal blog, This Normal Life, has appeared online weekly since 2002.

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