EPISODE 35: Brian Blum on TOTALED, the rise and fall of a billion-dollar start-up in Israel.
Before Tesla became the phenomenon it is today, Israel’s Better Place and its founder Shai...
Before Tesla became the phenomenon it is today, Israel’s Better Place and its founder Shai Agassi were ready to take on Big Auto and Big Oil by building the world’s first affordable, all-electric car. But less than five years after it launched, the company was bankrupt and out of business.
Business and Technology journalist Brian Blum joins israel360 to talk about his book TOTALED which follows the riveting rise and fall of Better Place, the billion dollar company that wanted to change the world, but couldn’t make it across the finish line.
Enjoy this conversation? Check out Brian's Book! www.brianblum.com/about-totaled/